Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online

by Peter Kent and Tara Calishain

Poor Richard's Internet Marketing and Promotions should be read by all small business owners who are taking their business online but who do not already have a solid grounding in Internet marketing. This book covers what small business owners can do inexpensively to promote their web site.

You will learn the basics about search engines, internet affiliate programs, writing effective press releases, setting up an online ordering system with a shopping cart, and much more. Poor Richard's Internet Marketing and Promotions is well grounded in reality.

This is not a "how to get rich quickly and with little effort by setting up your own web site" type of book. Nor will the book recommend that you pay exorbitant amounts of money to "Internet Marketing Experts." Rather Poor Richard's Internet Marketing and Promotions will give you the basics you need to get started promoting your site effectively. It will help prevent making basic errors that will cost you time and money.

For example, you will learn to create your own meta tags. One tag is particularly important. That is the "keyword" tag. These are the words that people are apt to search for and words that you want the search engine to associate with your site. While keywords are by no means magical, they are important to many search engines. Yet, it is very easy for an overly aggressive new internet marketer to over repeat a key word in hope of getting a higher ranking among the web pages returned by a search engine. Unfortunately for the new marketer, this strategy is frowned upon by many of the search engines, and if the engine finds your site is doing this (either intentionally or inadvertently) your entire web site may well be banned from the search engine. That is a high price to pay for ignorance of keywords. Reading Poor Richard's Internet Marketing and Promotions would have prevented you from making this error.

While larger companies can afford to pay established Internet marketing companies tens of thousands or even hundreds of thousands of dollars to help establish an online presence, smaller businesses cannot afford to do this. Buy Poor Richard's Internet Marketing and Promotions and learn to do it yourself.